How to manage local business citations?
Updated: Jan 16
A citation is essentially a business profile of some description on a website other than your own.
Typically you will find citations on business directory type websites, such listings as Yelp or Localize, but your business info can also be present in maps, apps, search engines, voice assistants, and other intelligent services.
They may be paid citations or free ones.
Each citation will consist of, at a minimum, the business name, address, contact details and, more often than not, a link to the official business website. Some directories will allow a short business description, additional information like business hours, and some of the better ones have calling functionality.
What is Important When You Are Building Citations?
Citations are a local search ranking factor, so it is critical that you keep your citations correct and up-to-date across all business listings.
To rank well, it is crucial that you have your NAP consistent across all citations (Name of Business, Address of Business, Phone Number of Business).
Many of the maps, apps, and directories are constantly crawling for the most up-to date information, which means you might find the listings you’ve just updated have changed back to incorrect information.
Since citations are external links pointing to your website, they fall within Google webmaster guidelines. Concentrate on relevant high authority sites rather than several of low quality citations which could harm your site.
Business Listing Management
As stated before, you have to regularly check if your business info stays correct and updated. Checking this manually can be tricky, especially if your business has more than one location.
For the US and UK based businesses, Local Tracer offers a solution that can save countless hours checking and updating your business details. All you have to do is input the data and find the location:
The Local Tracer's Listing Management tool covers 50+ directories including Yelp, Foursquare, TripAdvisor, Facebook, Apple Maps, Yahoo, Bing, Alexa, and more:
To distribute your info and correct all issues you need to have a subscription. This will get you an extended list of business directories, and will automate the whole citation management for you.
If you want to put in some additional information (e.g. special offers, business hours, etc.) or if your business relocates to a new address or changes phone number, you will be able to edit your data through a simple dashboard.
In order to get more details about Local Tracer's listing management tool get in touch with us.