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The Ultimate Google Adwords checklist

Updated: Jan 16


The Ultimate Google Adwords checklist

Google Adwords can be difficult at first. There’s so much to learn and remember. For new beginners it can take a long time to set up a campaign. But that's fine. Every online marketer has been a victim of Google Adwords settings. That’s why we have created an ultimate Google adwords campaign checklist. All you need to do is that just keep it handy while you set up a new campaign. We hope you don’t miss any setting again.


Let's get started then.


1. Keywords


1.1 Remove Duplicates

Don’t let your keywords compete with each others. Review the keywords in each ad group and make sure that each one is unique.


1.2 Review Match Types

Set your match types. Select exact, phrase or broad match as per your marketing parameters.


1.3 Add Negatives

Check that you’ve added negative keywords! Traffic is good, but irrelevant traffic wastes money.


2. Ads


2.1 Check your Landing Pages

Run a check on landing pages to make sure they’re all working properly. See that the visitor doesn't encounter a broken link.


2.2 Spell Check Ad Copy

Check your ad copy with spelling & grammatical errors.


2.3 Place Keywords in Your Ad Copy

Making sure your keyword is written somewhere in your ad copy increases the likelihood of a higher CTR.


2.4 Set Page Paths (Optional, but Recommended)

Path 1 and Path 2 show up in your ad after your domain, so make sure you fill those in. The more descriptive that URL is, the more information you give users about the page they’re going to land on. That more info you share the better chance your ad has of a higher CTR.


2.5 Define CPC Bids

Make sure your Cost-Per-Click on keywords isn’t set too high. Be sure to check the Keyword Tool for bidding suggestions before you set them.


2.6 Use Ad Extensions (Optional, but Recommended)

Adding extensions can make a big difference in overall ad performance because something as simple as sitelinks can increase your CTR! More clicks can lead to more conversions, so put some effort into these.


3. Ad Groups


3.1 Group Similar Keywords Together

Google tells us it is best to organize similar keywords into one group because you are better able to show relevant ads to people you’re trying to reach, so make sure you’ve structured your campaign accordingly.


3.2 Name Ad Groups Similar to Their Keywords

It’s a best practice to name your ad groups according to the keywords inside them. You don’t have to remember which keywords are in which ad groups.


3.3 Keep No More Than 20 Keywords per Ad Group

The best practice is to keep no more than 20 keywords in each ad group. So, if you’re using too many keywords, the ad serving is less likely to match the search query.


4. Campaigns


4.1 Set Budgets

Set budget for distinct campaigns. Calculate how much money you want to spend per day and set your campaign budgets accordingly.


4.2 Specify Location Targeting

Don’t forget to set your target location. You can also set excluded locations.


4.3 Set Campaign Language

It won’t be of any benefit to users if your ads target people who can’t read your website. Make sure you English-speaking users land on a page written in English.


4.4 Choose the Proper Delivery Method

Adwords provides two options for delivery method; standard and accelerated. The standard delivery method ensures that budget is used in a controlled manner. Whereas in Accelerated mode, you’ll spend your budget at a quicker pace this can cause it to run out faster.


5. Select “Search Network Only”

By default, Google will opt you into Search Network with Display Select. It is advised to run ads on the Search Network only. If you run on both, you’re going to spend a lot more money.


6. Define Ad Scheduling (Optional)

If you want your ads to be shown at particular time during day or night times then schedule the ad accordingly. You don’t want users calling in or trying to visit the physical location when it isn’t open for business.


7. Exclude Your IP Address

Exclude your IP address from the campaign so you aren’t seeing your own ads and skewing your data.


8. Set Target Devices (If Applicable)

Set target devices to showcase your ads on a specific device or screen. For example, if you want maximum people to download your mobile app then showing your app ads on desktop devices is useless.


Now that you’ve learnt about setting up an adwords campaign. Its time to get atarted with one. Monitor your Google adwords campaign daily in the initial stage. If you feel like you have stuck somewhere do refer this checklist so that you can keep going.

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