What is SEO and Why it is important?
Updated: Jan 16, 2020
Search Engine Optimization (SEO) refers to the method used to increase a website's position on search engine results pages on sites such as Google, Yahoo, or Bing. SEO strategy for your business can help draw viewers traffic to your website as well as grow your sales and revenue.
What are the benefits of SEO?
1. It is Low Cost
One of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort you can watch your website get consistent traffic. You don’t have to pay a huge amount of money for every person who clicks on your ad. SEO gets rid of the need to have thousands of ads across the web.
2. Definite Increase in Traffic
With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results as soon as you start your SEO efforts, traffic will increase at a steady rate. Using tools to track traffic to your site you can clearly watch as more people visit your site and sales go through the roof.
3. Higher Brand Credibility
People trust that the first listing in Google search results is a reputable company, by doing SEO, your website becomes THE brand name. The further back you are in rankings on Google the more people are skeptical to visit your website. If Google has dedicated a spot to you at the top because of a top tier listing with relevant sub-pages it gives your website credibility that no ad can top. Ads can often be seen as annoying and many people have ad blockers installed on their browsers.
4. Better Return on Investment
When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment. This higher conversion rate is just another one of the benefits of SEO that cannot be matched by any other form of marketing. Google searches actually get people who searched for the tag in your website. These people are actually looking for your product. Ads can be from anyone.